Hike Messenger is a joint venture and collaboration of Bharti and SoftBank, this is an instant messaging phone app. On Monday Hike announced that from now onwards Hike will be displaying news in Hindi also. This feed was announced after Hike has seen 100 million views of English news on its app per week. Hindi news will be providing users with nuggets related to entertainment, tech, sports, Bollywood, Hollywood, national and international news.
Kavin Bharti Mittal, founder of Hike has reported” We are very thrilled and excited to launch this new platform for our users. Hike as is an Indian App, offers carefully studies content for the users. and we are really happy to announce that from now usersw ill also enjot news in Hindi. They will be provided with a choice to switch between Hindi and English News. This is a step forward to bring the India online in a locally relevant way.” Hike currently aquires around 1.5 million users daily having benefits of the app, not only this it will also start news feed in other local languages soon. Some of the popular rivals like WhatsApp and Viber they have around 900 million and 40 million users.
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